Since the first half of the previous year, the National Real Estate New Deal has always been that as an upstream industry, the home furnishing industry will naturally suffer a great impact. In the entire home furnishing market, in the first half of the year, consumers have seen many changes in consumption behavior, attitudes of consumption, and consumption methods, and new characteristics have emerged.
In practice, it is difficult to be truly correct in the research and study of the home furnishing industry. After all, the home furnishing industry is not like every real estate transaction that has a record. However, in absolute terms, it can be a positive reference and can also bring affirmation to consumers. The indicative value. According to the analysis of relevant experts, the real estate situation is not good, and the home improvement and building materials market tends to slump for a while, and there will be a sluggish period of 3 to 6 months in some cases. After October, this situation will deteriorate. "House prices are now relatively stable. Now, the market should change a lot in the second half of the year."
In the first half of the year, consumers had two prominent characteristics in terms of consumption actions. On the one hand, high-end owners similar to townhouse villas, high-end apartments, etc. still need to be renovated, and the price factor will not be considered too much; on the other hand, for the low-end consumer groups, the decoration is also in practice now A comparatively good opportunity. It happens that during the peak season, businesses will even launch some competitive sports packages; and because the business is greasy, businesses can accompany them to study better decoration plans. At this time, decorating a home will not only be cheaper, but also better.
In response to these changes, the household industry is bound to make corresponding improvements or adjustments in skills, products, marketing, and promotion. According to the category of the brand level: Regarding high-end brands, no matter how the market changes, they will still have their own markets, as long as they need to serve a group of customers; and for brands with products in the low-end market, their products are themselves It is already very cheap, and low-profit marketing is more difficult to survive during the peak season, so the best way at this time is to shift the focus to building brand influence.
As some of the high-end brands in the home furnishing industry, they have always remained the galloping BMW in their respective industries. As a high-end product, they all indicated that there is no need to make big adjustments or price cuts during this peak season. High-end brands only need to serve their customers well.
In terms of marketing, high-end brands can choose to inherit a one-sided promotion as a product. Improving the configuration of products, gifting related products, etc., are actually discounts in disguise. For example, the overall cabinet brand, the original undamped hinges, hardware, etc. are now all replaced with damping; sinks, drawers, etc. have also been fine-tuned, but the price has not changed.
According to expert speculation, generally speaking, the technological content of household products will become higher and higher in the second half of the year. As for stainless steel cabinets, environmental protection must be the center, and application, fashion, and technology must be the three basic points. Regardless of how household products are developed in the future, environmental protection is an eternal theme. There is no doubt that environmental protection has attracted the attention of consumers. Nowadays, the environmental protection of famous cabinet brands is not only about the products, but also for the consumption, processing, and manufacturing processes.
In addition, the technological content has also attracted more and more attention from consumers, and the intelligent products will be more popular in the second half of the year. In the past, people paid attention to cabinets, and it was important to see whether they were applicable. After 1999, people paid more attention to the fashionable, ugly and handsome stainless steel cabinets. In the next ten years from the beginning of 2020, people will pay more attention to the inner part of products, and only technological, intelligent, and digital products will be more attractive.
